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The Fastest and Easiest Trick To Spike Growth In Sales
Referrals are the fastest, easiest way to see a growth in sales and even double your business almost instantly. It can be as simple as getting all your current clients to refer 1-3 new people to your company.
It’s not that difficult to gain a steady flow of referrals but you have to be active in the process as it will not happen by itself.
Your aim should be to find customers who are happy doing business with your company, and then make every effort to ask them for referrals.
This is important as referred customers are better clients.
Here are 4 reasons why:
1. Referrals cost less to acquire. Which means they get your new cost per client down which is good for your bottom line.
2. Referred customers are much less price resistant because someone they trust referred them and they want your services as well, so it will take less time to convert them to a paying client.
3. They are more likely to refer your company to a new customer since someone else referred them.
4. Referred customers are less likely to complain. Even if something does go wrong, referred clients are more understanding. On the whole, they are much easier to please.
For all of these reasons, you should make getting referrals your number one priority.
This won’t just happen. Like anything else, you have to make it happen.
Don’t let any opportunity pass you by to ask for a referral.
Whenever a client calls in to say what a wonderful job you did, respond by thanking them and asking for a referral. This is the best time to ask for a referral. Plus, it’s so easy and you’ll get results fast.
Dan Sullivan who is the founder of The Strategic Coach has identified four habits known as “Referability Habits.” He says that for you to have a business that generates referrals, your company needs to follow these four simple often neglected habits:
1. Show up on time.
2. Finish what you start.
3. Do what you say you’re going to do.
4. Say ‘please’ and ‘thank you.’
No matter how good your product or service is, no matter how honest you are, no matter how highly skilled and trained you are — if you break just one of these referability habits you have dropped the ball.
When you break one, you’re saying to your clients and your employees and to everyone you associate with that you don’t respect them and that you’re not dependable.
The bottom line is this: If you don’t show people respect and dependability, they’re not going to refer you.
Once you effectively build the know, like and trust with your customer and provide a reliable service, you will get an influx of referrals which will automatically spike growth in sales.
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