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The secret trick to increase sales is to focus on meeting the needs of the people you serve.
A famous quote from Zig Ziglar states that “You can get everything in life you want if you will just help enough other people get what they want.”
There is so much truth to this quote as people would much rather do work and buy products and services from friends rather than from strangers.
When you become active in your community and give value to your target audience you can quickly separate your company from its competitors.
It’s also good practice to do cause-related marketing, to let people know your business donates a portion of its profits to a worthwhile cause whether it be to cleaning up the environment, curing a disease or helping the less fortunate.
Here are 3 Reasons Why Community Centric Marketing is Profitable
1. Serving Your Community Costs Less
2. Serving Your Community Grows Loyalty
3. Community Drives Innovation
In tough times more than ever, people crave a sense of community support. When companies provide this–by building communities that deliver tangible and emotional value, through employees and customers working together to solve collective challenges–they build lasting bonds of loyalty and discover new sources of growth.
Good marketing always puts people at the centre. Smart marketing in tough times taps the collective power of the community.
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